How the seed was planted.

We started this company because we believe that people want to do what's right for their community and the world we all share. Green Awakening gives them a chance to do the right thing in their own back yard as well as make a positive difference for people and the ecosystem thousands of miles away.

When a school or an organization signs up to participate in the Giving Back program, they have the chance to raise funds for their programs as well as to support ecologically sustainable, fair trade coffee farming communities in Peru.

It all began over a cup of coffee between two old friends. That day, an idea for an ethical food organization was formed: small farmers would become partners and benefit directly from the sale of coffee that, at the same time, would contribute to the consumers’ community by providing fundraising opportunities to local institutions.

This is the reason the fine coffee available through Green Awakening is fair trade certified, organic, and shade grown: because we believe efforts that benefit all parties are the most rewarding. fair trade certified coffee growers are guaranteed a minimum "fair trade price" for their coffee that allows them not to lose money. This method of trade excludes the coffee trader, therefore giving the farmers higher profits. Coffee importers and roasters agree to develop a direct long term business relationship providing stability to the markets.
Organic coffee beans are produced without the use of pesticides or herbicides. This definition can be extended to include an emphasis on recycling, composting and protecting the environment. Shade-grown coffee refers to coffee grown under a canopy of trees. It incorporates principles of natural ecology to promote natural ecological relationships.